Women have made their mark in the world of home improvement and repair. Today, inverter for power tools are being developed that make women feel inspired and empowered. This is a direct result of the number of women who have taken on their own home improvement and rennovation projects, and who are purchasing home improvement products. The Wall Street Journal reports that women are buying 61% of major home fix-up products and, according to Forbes, women initiate 80% of all home-improvement purchase decisions, especially when it comes to big-ticket orders like kitchen cabinets, flooring and bathrooms.
Overall, women account for more than $70 billion worth of purchases in the home improvement industry, up from $55 billion in 1995 (according to a recent survey by the Home Improvement Research Institute). This rising trend is due to women tackling home repair projects on homes they own themselves. In fact, within the first year of home ownership, women spend almost $9,000 on home improvement projects. Contributing to the growing trend of women purchasing cheap power tools sale are home improvement shows and hardware stores catering to women shoppers.
“Women are very influential and powerful consumers when it comes to home improvement projects around the house,” said Rob Cappiello, industry vice president of the National Hardware Show. “In addition, single women are purchasing new homes at twice the rate as single men, which contributes significantly to their increased involvement in do-it-yourself home improvement projects.”
Single women are now the second-largest group of home buyers in the U.S., after married couples, according to the National Association of Realtors (NAR). Women are now responsible for 21% of home purchases, says the NAR, and at the end of 2010, women-headed households represented approximately 28% of the U.S. total, or 31 million.
What Renovation Projects Interest Women?
Although many people still consider home improvement projects to be a man’s job, three-quarters of American women ages 25 to 49 say they are doing more home-improvement projects today than five years ago, and a solid 80% plan to tackle at least one home-related project in the next year. In a national telephone survey conducted by Opinion Research Corporation on behalf of Scott Towels by Kimberly-Clark, the #1 reason women took on home improvement jobs was to save money. Personal pride and satisfaction was the second most important reason.
Hands-down, the most popular home improvement projects for women are:
Painting 86%
Bathroom remodeling 38%
Wallpapering 35%
Plumbing 30%
Kitchen remodeling 29%
Tile work 28%
Additions or renovations 27%
Electrical work 23%
Laying carpet 18%
Window replacement 14%
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